The original one-page site was structured for local and category search from the start, and target-query visibility was observed within days of launch. During the e-commerce expansion, we preserved that clarity while adding hundreds of machine-readable product and collection relationships. The result is designed to be understood as both a Shrewsbury store and a UK trading-card retailer.
The live homepage connects Store, LocalBusiness, Organization, WebSite, BreadcrumbList, ItemList, Review and AggregateRating data in JSON-LD. Product and category pages carry their own context, XML sitemaps expose the catalogue, and an updated llms.txt explains exact-card photography, condition grades, stock behaviour, delivery and current catalogue structure in a form AI systems can extract.
The site's robots.txt explicitly allows OAI-SearchBot, ChatGPT-User, GPTBot, PerplexityBot, Claude's search and user agents, ClaudeBot, Google-Extended and standard crawlers. None of this guarantees a ranking or citation. It removes ambiguity, keeps entity facts consistent and gives search and answer engines a stronger source to work from.