Your rankings look healthy — but enquiries do not
Customers now move between search results, Maps, reviews and AI-assisted answers before they choose. Rankings still matter, but they need to turn into trust and action.
- Search + AI
- One joined strategy for Google, Maps and AI-assisted discovery.
- 4 platforms
- Google, ChatGPT, Gemini and Perplexity monitored regularly.
- Month one
- Full audit, competitor picture and discovery baseline included.
— THE SHIFT
Your customers no longer discover businesses in one place.
They still use Google and Maps. They also use ChatGPT, Gemini and Perplexity to compare options and ask follow-up questions. The commercial opportunity is not a separate trick: publish clear, credible information these systems can retrieve and attribute, then measure whether that discovery sends the right people back to your business.
Customers are comparing options before visiting a website
ChatGPT, Gemini and Perplexity can surface business names, facts and sources during research. Your information needs to be easy to find, verify and attribute.
You cannot see what AI systems are saying about your market
AI discovery is less transparent than a familiar rankings report. A repeatable prompt set, referral data and source checks create a useful baseline instead of guesswork.
Your SEO report stops at keywords and positions
Technical SEO, content and authority remain essential. Modern reporting should also show how your business appears across AI-assisted discovery and what that exposure sends back to your site.
— Understanding the Difference
SEO builds the foundation.
GEO extends the opportunity.
SEO makes your website discoverable, indexable and competitive. Generative Engine Optimisation (GEO) applies those same foundations to AI-assisted discovery through clear business facts, useful original content, consistent entities and sources that can be checked.
Digiwings treats GEO as a measurable extension of SEO, not a separate shortcut. We improve the conditions for your business to be found, understood and attributed, then monitor what actually appears. No agency controls or can guarantee an AI mention or citation.
Research by Princeton University, IIT Delhi, Georgia Tech and the Allen Institute for AI, published at KDD 2024, found visibility improvements of up to 40% for some content interventions in its generative-engine benchmark. This was an experimental result, not a guarantee of rankings, citations or commercial performance.
Research source: GEO: Generative Engine Optimization, KDD 2024.
GEO — GENERATIVE ENGINE OPTIMISATION
A practical layer of SEO and content strategy focused on making your business facts easy to retrieve, verify and attribute across AI-assisted discovery. It improves clarity and eligibility; it does not guarantee a mention, citation or recommendation.
| Traditional SEO | GEO (Generative Engine Optimisation) | |
|---|---|---|
| Goal | Earn relevant rankings and qualified website visits | Become an eligible, trustworthy source in AI-assisted journeys |
| Where you appear | Google Search and local results, including Maps | AI overviews and answer interfaces that may mention, cite or link |
| Core work | Technical health, useful content, authority, links and page experience | Clear claims, source attribution, entity consistency and topic coverage |
| Measurement | Rankings, Search Console impressions, clicks and enquiries | Observed mentions and sources, AI referrals and generative-search data where available |
| Source overlap | Source selection varies by query and platform; a Google ranking does not guarantee an AI citation | |
— WHERE YOUR BUSINESS NEEDS TO APPEAR
We monitor the discovery platforms that matter.
Each platform selects and presents sources differently. We build strong shared foundations, then test the questions that matter to your customers and record what each platform shows.
01 Monitored
Google AI Overviews
Uses Google's search systems and may appear when a generative answer is useful for a query.
Question set · sources · referrals02 Monitored
ChatGPT
Can search the web and show source links. We review brand presence, cited pages and referral traffic.
Question set · sources · referrals03 Monitored
Gemini
Google's AI assistant. Clear, consistent business facts and strong search foundations support discoverability.
Question set · sources · referrals04 Monitored
Perplexity
A citation-led answer engine. We test relevant questions and record which pages and competitors it sources.
Question set · sources · referrals— SEO & GEO MONTHLY RETAINERS
Improve search visibility.
Build source-ready authority.
Strong SEO remains the foundation; AI-assisted discovery adds another layer of content clarity, sourcing and measurement. Both retainers include a full audit in month one — no setup fee. Minimum 6-month commitment.
LOCAL SEO
Local Dominance
THIS IS FOR YOU IF…
Your customers are local — in Shrewsbury, Shropshire or a specific area — and you want to be the first business they see in Google Search and Google Maps when they're looking for what you do.
Your customers are local — in Shrewsbury, Shropshire or a specific area — and you want to be the first business they see in Google Search and Google Maps when they're looking for what you do.
£395/month
Flat monthly fee · no hidden extras
- Full Google Business Profile management — category and service area optimisation, kept up to date.
- 2 posts/month on your Google Business Profile + Q&A management + photo uploads.
- Responses to all reviews — positive and negative.
- Google Maps ranking tracking on target keywords.
- Local citation consistency monitoring. (NAP — Name, Address, Phone)
- 2 locally focused blog posts per month. (800–1,200 words)
- Monthly rankings and traffic report.
- Technical SEO health check, local competitor comparison, action plan — month one, included.
6-month minimum · Month one is your audit, included in the price.
MOST COMPREHENSIVE
SEARCH + AI DISCOVERY
AI & Search Authority
THIS IS FOR YOU IF…
You're in a competitive sector and want one accountable plan for Google visibility, authoritative content and measurable presence across AI-assisted discovery.
You're in a competitive sector and want one accountable plan for Google visibility, authoritative content and measurable presence across AI-assisted discovery.
£795–1,995/month
Low-competition £795–995 · Mid-competition £1,095–1,295 · High-competition £1,295–1,995 · Free competitive analysis confirms your price.
- Full Google Business Profile management — category and service area optimisation, kept up to date.
- 2 posts/month on your Google Business Profile + Q&A management + photo uploads.
- Responses to all reviews — positive and negative.
- Google Maps ranking tracking on target keywords.
- Local citation consistency monitoring. (NAP — Name, Address, Phone)
- 2 locally focused blog posts per month. (800–1,200 words)
- Monthly rankings and traffic report.
- Technical SEO health check, local competitor comparison, action plan — month one, included.
- Monthly AI discovery audit — a consistent question set checked in ChatGPT, Gemini and Perplexity, with results recorded.
- Priority content improved for clarity, evidence, source attribution and consistent business facts.
- Link building — directory submissions, guest post coordination, competitor backlink analysis.
- Toxic backlink monitoring and disavow recommendations.
- Eligible structured data audited and maintained where it matches the visible page content.
- Search Console generative-search data and AI referral traffic reviewed where available.
- Monthly AI discovery report — observed mentions, cited URLs and context; no black-box score.
- Full search and AI discovery baseline — month one, included.
6-month minimum · Month one is your audit, included in the price.
— CLIENT EVIDENCE
Visibility that supports a real business.
"Through Onur's expertise in advanced Local SEO and cutting-edge GEO, AI tools like ChatGPT and Gemini now actively recommend us as the go-to Turkish restaurant in our area. He has built our strong digital assets from scratch and elevated our brand entirely."
— HOW IT WORKS
A disciplined monthly cycle.
No black-box activity.
No guesswork. Every retainer follows the same structured process.
01
Audit and baseline
Month one is your audit — included in the price. We check technical SEO health, current rankings, Google Business Profile and competitors. AI & Search Authority also includes a repeatable discovery baseline across ChatGPT, Gemini and Perplexity. You receive a written action plan before implementation starts.
02
Optimise and build
From month two, we implement. On-page SEO, useful source-led content, Google Business Profile management, local citations, appropriate structured data and — for AI & Search Authority — authority building and AI-discovery improvements. Every action is tied to the plan.
03
Report and refine
Monthly reports in plain English: search visibility, traffic, observed AI mentions and sources, referrals where available, qualified enquiries and what happens next. No invented score and no dashboard you have to decipher.
— WHAT WE ACTUALLY DO
Six workstreams.
One accountable plan.
TECHNICAL SEO
Core Web Vitals optimisation, crawl error fixes, site speed, mobile-first indexing, XML sitemap management and robots.txt configuration — including AI bot access.
ON-PAGE SEO
Search-led page titles, descriptions, heading hierarchy, internal links, image alternatives and content structure — built for customers first and accessible to search systems.
LOCAL SEO
Google Business Profile management, local citation building and monitoring, Google Maps ranking tracking, review management and locally focused content.
GEO OPTIMISATION
AI-discovery readiness through clear business facts, source attribution, entity consistency, author and update context, content-gap work and repeatable platform checks.
LINK BUILDING
Directory submissions, guest post coordination, competitor backlink analysis, toxic link monitoring and disavow management. Quality over quantity — every link earned ethically.
SCHEMA MARKUP
Page-appropriate JSON-LD such as Organization, LocalBusiness, Service and Article. It must match visible content; we maintain it when facts change rather than adding markup for its own sake.
— Recommended Combination
SEO + Content Marketing:
stronger together.
Search and AI-assisted discovery both need useful content. The strongest programmes combine an SEO retainer with ongoing content marketing — demand-led, source-supported articles that answer real customer questions and build authority over time.
10% discount on any Content Marketing retainer when combined with an SEO retainer. Content packages start at £175/month for 2 articles.
POPULAR COMBINATIONS
- Local Dominance + Content Starter
- AI & Search Authority + Content Growth
- AI & Search Authority + Content Growth + Social
Not sure where to start?
Tell us about your business — where you are now, and where you want to be. We'll tell you which retainer fits, what it'll cost and what we'd actually recommend. Even if you don't end up working with us.
Start a conversationA clear recommendation, with no obligation to proceed.
— FAQ
Frequently Asked Questions
Straight answers. No sales language.